Don't Be an "Influencer." (Eyeroll) Be a Servant Leader Instead.

The word "influencer" causes most people nowadays to roll their eyes... and for good reason.

BY TERESA YANAROS, JULY 14, 2021


People commonly admit there's just something weird about this narrative of people needing to BE someone who influences others. But let's look deeper. What's the issue here?


Brand Strategy For Bosses: The Truth About Influencers.


☀️ Influencing others should come from a place of humility, not from a need to be seen as having a higher status over other people.


☀️ Authentically influencing others in a positive way will naturally occur when you are a servant leader who is focused on lifting others up (not lifting yourself up because of egotistical desires).


☀️ Influence over others should never be the goal. Helping others improve their lives should be the goal. Influencing others will be a result or symptom of achieving the goal of helping others.


My advice? If you are attempting to grow a business that actually resonates, drop the focus on becoming an “influencer” and instead entrain your heart and mind upon the title “servant leader.”


Here’s how you 🌱grow a brand that resonates (authentically). #BrandIntentional


Brand Tips For Marketing Strategy:


🌱 Have a mission statement centered on how you can improve people’s lives in a real and tangible way.


🌱 Have a vision of improving society through what you will empower your clients to do. This makes your clients the center of the story, not you!


🌱 Keep your celebrations centered upon the progress of your client’s businesses.


Envision how serving others will multiply the positive impact of what you are doing in the world, and then turn around and deliver those results.


#brandstrategy #influencer #personalbranding


Okay Teresa, I really want to grow a brand that resonates.

Too busy to figure out how to integrate these steps into your business in an impacting way?


Don't fret. Here is where I come in.

I am a professional brand consultant, and you can accomplish this and much more by partnering with Brand Intentional. Let us do what we do best (branding), so you can keep doing what you do best: writing books.


Book a FREE Consultation.


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About the Author


Teresa Yanaros, a brand strategist and degreed journalist, helps entrepreneurs grow brands that resonate. ​ She was awarded a bachelor's degree from the University of Texas at Arlington in News-Editorial Journalism and a minor in English in 2008. She developed expertise in property management, product development, marketing, sales, and customer service. Her passion for growing brands blossomed in 2015. After studying and executing the lean startup method of business, she took the plunge and began down the path of entrepreneurship. She launched a multi-media company, began conducting brand consulting, published a book, and traveled America, giving lectures and workshops on personal development, purpose, and mindset. She advises entrepreneurs and small to mid-sized businesses, assisting with discovering sustainable niches, content and marketing strategy, and developing organizational systems that help businesses thrive.


Teresa is the Founder and Editor-in-Chief of the news media outlet, Truly Free Society.


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