What is a YouTube Niche and Why Does it Matter?

Updated: Jun 25

If you are a new Youtuber you must know these three things about a YouTube niche.

BY TERESA YANAROS, JUNE 24, 2021


What is a YouTube niche?



A YouTube niche is a very specific topic that you've identified as something you want to create content about. A niche will be highly specialized and will play upon your expertise, which in turn, helps you stand out.


Your niche will have very specific associated keywords that you will target and then create content around so you can grow on YouTube. Here are the first three things you need to know about developing a YouTube niche.


1 - Adopt a niche so you can teach the search algorithm.


What does this mean?


When you're creating content you have to be able to tell YouTube where to put your content so that the right people are going to be able to access your content.


How does YouTube do this?


Well, it looks at your headline, it looks at your description, it looks at the words that you're using, and basically any kind of metadata you are pumping into that search algorithm on the back end of your YouTube videos.


This means file names that you're uploading and all that kind of stuff tags that you're using, keywords, and key phrases. All of this goes into the search algorithm so that YouTube can take your content and put it in front of the right people. So you have to know what to tell the algorithm. This is up to you. You can't just throw spaghetti at the wall because the YouTube algorithm will get confused and won't know where it puts you.


This is why a niche is so important.


You have to be very thoughtful about what it is that you are creating content around and the words that you're using so that you can get where you need to go. This is going to help you grow.


2- The niche you choose isn't a life sentence.


The second thing that you need to know about a YouTube niche (because I know you're probably thinking about this right now) is that this is not a life sentence.


Take a deep breath. Release any of that need for perfectionism and choosing the perfect thing right now. It's going to morph, it's going to change, and that's totally fine.


What you need to realize is that you have to take the time to teach the algorithm. This does take time. You do need to pick something that you can stick to for a little bit so that you can learn (because you're going to be learning yourself), and also so you can teach the algorithm over time.


Don't get too freaked out about needing to really pick something specific. Just know that you can change it (you can pivot), but you need to choose something in the beginning. This allows you to start creating content. You will learn things as you're creating the content and you're also learning from what your audience is saying in the comments. You're also giving yourself a chance to get picked up by the search algorithm.


3 - Your niche will shift and change as you grow your business.


At the beginning of creating a business, you are going to have a goal. So you're going to have a goal for your YouTube channel. You need to know that before you create content because if you're just creating content for the sake of creating content chances are it's going to be really difficult for you to grow.


Have an overall goal even if it's not super specific yet. The goal itself may change and morph as you grow on YouTube. Either way, having a goal in mind is going to help you align with the correct keywords that you need in order to tell the algorithm where to put you.


Also, you're going to have a mission, a vision, and value statements. All of these things are really important to tell you what you're even doing.


At the beginning of my first YouTube channel that I started, Divine Frequency, my goal was to find people online who were talking about the same topics that I was talking about in the book that I wrote.


So my intention initially was, "Okay, I wrote a book. Now I need to find people to talk to about these topics." That's a pretty general goal, but it did what it needed to do for me because I was able to go out choose certain keywords that were associated with the book I was writing and find that audience.


Closing Thoughts

What you need to do is take a step back and ask yourself these questions:

  • what's my goal with this YouTube channel?

  • what am I trying to do?

  • what is the mission of my business?

  • what is my vision and where am I headed?

  • what are the values that I find important?

These questions are going to be really important when you're starting to figure out who your audience is. To download the free essential guide that I created called "Niche Hacking 101," click here.


About the Author


Teresa Yanaros, a brand strategist and degreed journalist, helps entrepreneurs grow brands that resonate. ​ She was awarded a bachelor's degree from the University of Texas at Arlington in News-Editorial Journalism and a minor in English in 2008. She developed expertise in property management, product development, marketing, sales, and customer service. Her passion for growing brands blossomed in 2015. After studying and executing the lean startup method of business, she took the plunge and began down the path of entrepreneurship. She launched a multi-media company, began conducting brand consulting, published a book, and traveled America, giving lectures and workshops on personal development, purpose, and mindset. She advises entrepreneurs and small to mid-sized businesses, assisting with discovering sustainable niches, content and marketing strategy, and developing organizational systems that help businesses thrive.


Teresa is the Founder and Editor-in-Chief of the news media outlet, Truly Free Society.


Follow Teresa on YouTube, LinkedIn, TikTok, and Instagram.


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